Tool reviews
Every tool we've tested
Real pricing, real tradeoffs, and the verticals each tool actually fits.
email marketing
Tool review
Beehiiv
The newsletter-native platform that's eating Substack's lunch on growth, and ConvertKit's lunch on monetization. Here's when it's the right pick.
Tool review
ConvertKit
The creator-focused email marketing tool that's eaten Mailchimp's lunch with writers, newsletter operators, and course sellers. Here's when it's the right pick.
Tool review
Mailchimp
The default email marketing tool for small business — but the pricing cliff at 2,500 contacts is brutal, and for some verticals you should skip it from day one.
password manager
Tool review
1Password Business
The password manager we recommend to almost every solo operator and small team — here's what works, what doesn't, and when to pick something else.
Tool review
Bitwarden
The open-source password manager that's become the credible 1Password alternative. Here's who should pick it and who should pay for polish.
productivity
Tool review
Notion
The all-purpose workspace that most solo operators eventually run their whole business in. Honest about what it's great at and what it isn't.
Tool review
Obsidian
The local-first, markdown-native knowledge base that's eaten Notion's lunch with writers and researchers. Here's when it's the right pick.
scheduling
Tool review
Cal.com
The open-source Calendly that's gained real ground — especially for technical solo operators and teams who want to self-host or control the data.
Tool review
Calendly
The scheduling tool everyone uses — sometimes because it's the best, sometimes because it's what clients expect. Here's when to pick it and when to skip.